MPOWER Tobacco Control

series of screen-friendly infographics for a global conference

This series of mobile-friendly infographics were designed to help Bloomberg Philanthropies promote their approach to tobacco control online and on-the-ground at the 15th World Conference on Tobacco or Health in March 2012.

figs. 2–4

The infographic was formatted to be easily scrolled in-browser, and looked great when displayed on an iPad in both portrait and landscape.

figs. 5–7

A series of stand-alone supplemental graphics were designed as sharable assets — they condensed the overall message to fit on an iPhone screen, facebook wall or tumblr dashboard.


  • Long-scroll web-friendly infographic.
  • Series of six stand-alone sharable assets.

my role

Creative Lead

at the Barbarian Group


Winter 2012


Bloomberg Philanthropies