I provided art direction and hands-on graphic design for this multimedia experiential campaign encompassing web, print, live performance, TV and social media.
Skills: Branding, creative concepting, illustration, campaign
Brand Voice: Feminine, totally tongue-in-cheek
The little eggrolls were especially tasty: The designs were used in an episode of E! Fashion Police with Joan Rivers. I got to attend a swanky NY Fashion Week party and watch them film the segment live.
Live: Summer 2013View Full Case Study
I was the creative lead and art director on this massive-scale responsive website.
Skills: UI, UX, creative concepting, visual systems, responsive web
Brand Voice: Bold, brave, optimistic
Well, we practically dared him: Our core agency project team had a friendly battle going for the Foursquare mayorship of the Foundation’s headquarters — until our client caught on and stole it from us all.
Live: Spring 2013View Full Case Study
I provided digital Creative Direction and hands-on graphic design for this quick-turnaround campaign, social contest, responsive website for a youth-focused fashion/lifestyle clothing brand.
Skills: UX, UI, campaign, responsive web, prototyping
Brand Voice: Young, energetic, all-American
And they said it couldn’t be done: The end-to-end timeline on this was so short that I recommended (and then executed) an iterative design-in-browser approach. No PSDs were harmed (or even used) in the production of this website.
not porn, I promise: In late 2012 / early 2013, a small team came together to build a social contest site for teens & young adults from the ground-up, designing-in-browser in sprints. I just can’t show you what it looked like.
Live: Winter 2013View Full Case Study
I was the creative lead and senior art director on this large-scale responsive website for a global non-profit. I also led the charge on two stand-alone microsites: a long-scroll parallax infographic and a 3D WebGL case study.
Skills: UX, UI, visual systems, creative concepting, branding, responsive web, prototyping
Brand Voice: Smart, approachable, clean, transparent
Hey, not bad: The infographic and data visualization system I developed for the site was such a hit with the client that they asked me to work up a few special designs for a presentation deck — that was delivered at a conference by President Clinton.
Live: Spring 2012View Full Case Study
I worked directly with Bloomberg Philanthropies to design and deliver this series of mobile-friendly interactive infographics for a global conference on tobacco control.
Skills: visual systems, branding, digital illustration
Brand Voice: Bold, direct, transparent
Screen-first, screen always: Everything about this infographic was optimized for screens — specifically iPads and browsers: font size, layout, top-to-bottom storytelling.
Live: Winter 2012View Full Case Study
As the creative lead and senior art director, I worked directly with the client and led the agency design team in a top-to-bottom website redesign for this non-profit foundation.
Skills: UX, UI, visual systems, creative concepting, branding, content strategy
Brand Voice: Smart, fun, active, approachable
Best client reaction ever: After the final, incredibly formal presentation of the completed design to the Foundation’s board of directors, Billie Jean King ran around the table and double-fist-bumped my whole team in excitement. To our professional credit, we all managed to keep from freaking out until the elevator door closed behind us.
Live: Summer 2011View Full Case Study
As the creative lead and senior art director, I worked directly with the client and led the agency design team in concepting and designing this social mobile browser-based game and accompanying data visualizations.
Skills: creative concepting, UX, UI, visual systems, branding, mobile-first, dynamic data visualization, prototyping
Campaign Voice: Geeky-in-a-good-way, humorous, masculine, futuristic
Frequent Flying: We actually had a lot of fun flying back-n-forth to San Francisco to collaborate with the Mozilla team. The free snack-and-coffee bar in their office was only a bonus.
Live: Spring 2011View Full Case Study
I was the creative lead and senior art director on this custom iAd app project in support of a larger multi-media campaign for Sears.
Skills: creative concepting, UX, UI, visual systems, iOS app, prototyping
Campaign Voice: Festive, approachable, easy, fun
I’ll sleep when I’m dead: In order to meet Apple’s deadlines in time for Black Friday, we had to begin designing the UI before the lead agency finalized the campaign — we had no idea what the final assets were going to look like until two weeks before hand-off.
Live: Late Fall 2010View Full Case Study